The HEARTSOUL Pledge is a movement of businesses that commit to donate $2,500 to the American Heart Association of the Mid-South in support of the “Go Red for Women” movement.  The Corporate HEARTSOUL Pledge aims to catalyze for local change to improve positive health outcomes for women throughout the Mid-South. This is done partly by building a network of individuals and businesses who pledge to support funding lifesaving research, advocating for better public health policies, creating healthier communities, and closing gender disparity gaps in science and research. “The Go Red for Women” movement celebrates women’s energy, passion, and power.  With your help, we are bringing that passion to HEARTSOUL Memphis.